We shape the experience, even before the communication.
About us
Where communication becomes art, transforming hospitality and catering into stories capable of leaving a mark.
Together, we are a team of creatives, strategists, and communication artisans, with the ambition to tell your brand’s story in the most authentic and engaging way possible. We don’t just deliver projects; we build experiences, creating communication that reflects the value, personality, and excellence of every client.
Every step we take is driven by a passion for a job well done, a desire to go beyond expectations, and the knowledge that, for the hospitality & fine dining industry, every detail is critical.
Daph Lab
DAPH LAB
DAPH Lab was born from the meeting of photography and strategy, a creative workshop dedicated to the storytelling of hospitality and catering excellence.
The project combines the creative direction and visual culture of Silvia Meda and Enrico Dal Zotto with the strategic vision of marketing and communications agency ShinyUp.
Different skills working together to build recognizable identities and narratives capable of enhancing atmospheres, details and relationships.
For us, communication is not just about imagery: it is about interpretation, sensitivity, and direction.
Our Philosophy
Valuing emotions. Shaping experience.
Listening & Intuition
For us, everything begins with listening: understanding who you are, what you offer, and what you wish to convey. Every project is born from a relationship, built with care and attention.
Creativity & Expression
The images and content we create do not just speak to the eyes, but to the emotions. We tell your identity with sensitivity and style.
Value & Collaboration
Every choice is born from a dialogue. We work alongside you to transform your vision into communication that delivers results and leaves a mark.
We work on your essence,
not just your image.
We give shape to a project that speaks of you and your vision.
COLLABORATIONS







COLLABORATIONS








Our Approach
Clear strategy.
Sensitive design.
Impeccable execution.
Coordinating every phase is part of our work: we listen, guide the process, and make informed decisions to transform your vision into a concrete and consistent result.
01Research
We observe, analyze, and listen. This phase allows us to understand the identity, context, and experience that needs to be conveyed.
02Planning
We define a clear path: objectives, priorities, and creative direction. A shared strategy that guides every subsequent phase.
03Design
We give shape to ideas: images, narratives, content, and visual solutions that reflect your essence with aesthetic consistency and emotional value.
04Realization
We transform the project into reality, coordinating every detail and ensuring a result that is refined, consistent, and faithful to the initial vision.