Dovich Hut ⋆⋆⋆⋆

Year
2024
Location
New York
Type
Residential
Area
2814 Sq Ft
Services
Construction
Interior design
Bespoke furnishings

At the foot of the Queen, in the heart of silence. Here, you don't just look at the mountain; you breathe it.

THE PREMISE

Baita Dovich is a place that existed even before communication: built on sincere hospitality, a bond with the land, and an atmosphere that shifts with the seasons. A small hotel at the foot of the Queen of the Dolomites, the Marmolada, where the experience is not only gastronomic but deeply convivial. A place that thrives on relationships built over time.

The need was to give shape to this identity, making it more recognizable and coherent without compromising its spontaneity.
The narrative had to convey the human dimension of the place. To make guests perceive the care, the conscious simplicity, and the balance between tradition and modernity.
Enhancing the experience without transforming it into something distant or artificial.

The project

New Image & Visual Identity
We have renewed the brand’s imagery, defining a more coherent and recognizable language, capable of telling the story of the mountains with a contemporary but rooted look.

Offline Communication
Coordinated materials designed to accompany the experience even in physical spaces, reinforcing consistency and personality at each touch point.

Social Strategy
We developed a seasonal narrative made up of details, conviviality, territory and moments experienced.
A balance between authenticity and direction, between spontaneity and narrative construction.

New Website (under construction)
A digital platform that translates the atmosphere of the hotel online, making the experience even more accessible and immersive.

PHOTO CREDIT

Silvia Meda | Enrico Dal Zotto

Baita Dovich today is told with greater consistency between what is experienced and what is perceived.
The atmosphere and the connection with the territory find a more recognizable form, without losing authenticity.

A narrative that values seasonality, relationships, and shared time.
An identity that remains sincere, but more conscious.