Location
Type
Area
Services
Where time distills elegance: the legacy of a historic maison comes to life in a five-star experience.
- Digital Audit [ Social Media | Website | Performance | Visual Content ]
THE PREMISE
Chais Monnet Hotel & Spa is an icon of ultra-luxury hospitality in the heart of Cognac, a place where historic heritage meets contemporary design and stellar service excellence. The need was profound: to assess whether the extraordinary physical experience guests enjoy within the resort found an equally faithful and prestigious correspondence in its “digital ecosystem.” The online narrative needed to bridge the distance between the property and its international audience, speaking with the elegance of a Concierge but with the surgical precision of data. The objective was to map every touchpoint—from social media to advertising campaigns, through to the website—to ensure the brand identity remained intact, aspirational, and capable of converting interest into actual bookings, especially in the most discerning international markets.
The project
Digital Ecosystem Audit Analytical and strategic review of all digital touchpoints (June–September), to identify areas for improvement and growth opportunities in luxury positioning.
Media & Advertising Performance Comprehensive review of investment strategy on Meta and Google Ads, aimed at budget optimization and capturing high-potential international market segments (USA, UK, Middle East).
Brand Consistency & Content Strategy Assessment of visual and narrative language on Instagram, Facebook, and LinkedIn, with the definition of a new creative direction to elevate the storytelling around food (Michelin restaurant) and the Spa experience.
Data Intelligence & UX Analysis Advanced monitoring of user behavior through GA4 to optimize the booking funnel and ensure seamless, secure navigation aligned with the expectations of a high-profile clientele.
PHOTO CREDIT
Chais Monnet Hotel & Spa
Chais Monnet Hotel & Spa now has a clear roadmap to synchronize its operational excellence with its digital image.
The guest experience is no longer merely showcased, but strategically positioned to capture the desires of the global traveler.
An approach where data guides creativity and technology serves emotion. A solid digital identity that speaks the language of exclusivity, transforming visibility into an unmissable destination.
