Location
Type
Area
Services
A historic place that is renewed through the gaze.
- Branding & Identity
- Visual Content
THE PREMISE
Ristorante La Rosina has always been a landmark in the area. A place that over the years has built its identity through solid cuisine, a constant welcome and an authentic relationship with its guests. A restaurant that lives through time, maintaining continuity and recognizability.
In recent years, the project has gone through a major renovation phase involving both restaurant and hotel spaces. The intervention on the rooms brought a new elegance, more contemporary and consistent, yet maintaining the connection with the history of the place.
In this context, the image was no longer aligned: dated photographs, unrepresentative of the current level of the experience. Therefore, the project was born with a precise objective: to update the perception of the restaurant through a visual narrative capable of restoring quality, elegance and solidity.
The project
Branding Identity
The work started with defining a visual language consistent with the new face of La Rosina.
The goal was to strike a balance between past and present: to maintain the perception of reliability and continuity while introducing a cleaner, more contemporary aesthetic.
A design focus runs through every element of the place: from the rooms to the plates, materials, light and compositions are carefully studied, with a search for balance, order and clean lines. The visual direction was constructed to make this transition evident, without distorting the historical identity of the restaurant.
Visual Content
The shoot involved indoor, outdoor and kitchen environments, with the goal of returning a complete picture of the experience.
Spaces are told through bright, uncluttered photography that can enhance the materials, architecture, and details of the redesign. The cuisine is presented with a clean and essential look, highlighting the quality of the dishes and their consistency with the identity of the place.
Alongside this, an important part of the narrative concerns the atmosphere: the room, the tables, the relationship with the guests, the pace of the experience. The images thus restore a sense of authentic welcome and balance, communicating a place where one can feel at ease, in a well-kept and harmonious setting.
PHOTO CREDIT
Silvia Meda
Through the new photographic work, La Rosina updates its image while keeping its identity intact.
The restaurant today communicates more consistently with the actual level of the experience: elegant, polished, solid.
A visual narrative that accompanies the renewal of the place and reinforces its perception, restoring value to a history built over time.
